Small Electric Bike Manufacturer Enhancing Business Strategies with Sentiment Analysis
Hi, I am Thijs and I am the owner of a small electric bike manufacturing company here in The Netherlands. I am passionate about creating innovative and sustainable bikes for all ages. We are small and online reviews are important for understanding customer sentiment towards our bikes design, purchasing experience and delivery.
We have used Yellow Maverick’s Review Insights Platform, to help us collect and extract insights into new bike designs. Also, as we have embarked on selling directly via our own website, understanding the buying experience and delivery of our bikes has become of great importance to us. It has provided us with real time tracking of recurring challenges as we roll out our new webshop. Enabling us to resolve ongoing issues our customers were facing. It has helped us to grow our online sales and improve our delivery by allowing us to understand the difficulties our customers were facing.
We noticed recurring complaints in customer reviews regarding the comfort of the bike seat comfort. With this information our product development team redesign the bike seat for enhanced comfort and we have changed a negative aspect of our product, into a positive.
Yellow Maverick Review Insights has given our company the ability to use real time data analytics on our own products for the first time. For a small startup like mine, this has enabled us to meet customer needs, drive satisfaction, and achieve sustainable business success in the electric bike industry.